Global Mindset. Real World Edge.
I’m Tamara Gardellis, a brand and cultural strategist helping organizations lead with meaning and move with precision. For 15+ years, I have turned human truths into business advantage, blending cultural fluency, commercial sharpness, rigorous analytics, and integrated channel strategy. My strength lies in translating complex data and cultural insight into strategies that spark impact, driving relevance, growth, and resonance.
I don't just study culture, I translate it into commercial edge.
- EverBank (formerly TIAA Bank): guided the post-merger rebrand with empathy at the center, aligning stakeholders and strategy through insight-driven research
- Casa Noble: repositioned the brand around emotional connection and modern romanticism, restoring its premium stature and reigniting brand relevance in a crowded tequila category.
- NY Travel & Tourism: surfaced post-pandemic travel insights through national quantitative research and cultural ethnography, then translated them into a refreshed platform that came to life across TV, digital, influencer, and owned social
- Seagram’s Gin: developed and executed integrated national experiential, on and off-premise, and partnership programming, including three national concert tours with artists like CeeLo Green
- Nike: led a cultural ethnography that inspired an award-winning skateboarding app
- AXE: directed a global masculinity study, combining qualitative depth with quantitative analysis, that reframed the brand’s voice
- ExxonMobil: helped humanize the company and launch its first-ever social presence through insight-led positioning
Along the way, I have been fortunate to learn directly from visionaries including Spike Lee and Reverend Al Sharpton, who embody the belief that culture and purpose can move people, shape markets, and drive progress.
My perspective has also been shaped by international travel to 80+ cities worldwide.
Experiencing cultures firsthand, from street markets to boardrooms, has deepened my ability to spot the nuances of human behavior, bridge global and local perspectives, and uncover insights that resonate across borders.
Beyond brand repositioning, I have launched a startup wine label and an album, designed and deciphered research frameworks that combine quantitative rigor with qualitative depth, and led cross-functional teams to deliver fully integrated campaigns spanning experiential, digital, social, influencer, broadcast, and retail. Today, I also specialize in AI-powered marketing, helping brands embrace next-gen tools without losing the human connection.
I help organizations find clarity in complexity, turning culture into strategy and strategy into growth that connects consistently across every channel.
Where Culture Meets Commerce
